product description copywriting

Product Description Conversion Copywriting and Marketplace Optimization

All too often we see product descriptions on ecommerce websites, social media posts, and marketplaces that are lacking in creativity and key details which are vital in helping potential buyers make a decision to purchase.

Incomplete and uninspired product descriptions will most likely lead to one of two things:

  1. Potential buyers going elsewhere instead of shopping with you
  2. Product returns or refund requests due to products not meeting expectations

Neither situation is ideal and both are completely avoidable. When bringing your products or services to the online world as a small (or big) business it is absolutely essential that you give readers an accurate description of the product or services you provide and plenty of photos to help them make an informed decision prior to completing a purchase.

Product descriptions require a careful balance of creative and technical writing in order to inspire and educate.

Sell More with Optimized Product Listings

We can help your small business thrive in the online marketplace by crafting product descriptions that will entice customers to make a purchase and move them along in the sales funnel. We do this by helping them visualize your product in their space or educating them on how your service can help to better their lives while also providing accurate specifications. This means more sales for you, less chance of returns or time consuming customer service inquiries, and more customers remaining loyal to your trusted brand.

If you’re within our local area of Greater Atlanta, GA. We may even be able to visit your location and help you with taking photos and gathering the necessary product specifics. Not in our local area? We can still help you too! Contact us today to find out more about our product description writing and marketplace listing optimization services!