Taking your small business from primarily brick and mortar and giving it an online presence can be daunting. But it’s also very exciting. When you go online, you open yourself up to an entirely new customer base. Your website becomes your front door and social media becomes the vessel through which your new “regulars” can interact with you and your business. But before you can reach all these new customers, there are some important actions that need to take place behind the scenes to create a successful e-commerce environment for your business.

For anyone attempting to sell products online, the most important sales tactic is search engine optimization (SEO).

Why is search optimization so important?

Because if customers can’t find you, they simply can’t shop in your store! Ignoring search engine optimization is like not having a sign on your storefront or listing the incorrect address for your business in a directory. Potential customers will simply pass by never knowing you’re there.

In short, SEO is a combination of signals that tell search engines (like google) who you are, what you have to offer, and how potential customers can find you. Say for example, you’re a pet boutique in Wonderland, USA. When people in your area are looking for pet supplies, they might type something like “pet toy store near me” into their preferred search engine. The results they see will be pulled from similar keywords ( “pet toys” & “near me”) which will be found in the landing page content on related websites in their area.

Search engine optimization is not an exact science, and the methods used will vary depending on your business. It’s important to understand that no one can guarantee you the number one spot on page one. However, what we can say for sure is that quality website content is proven to give your business the best possible chance to show up on page one for search results.

We specialize in creating quality website content that provides value to your readers and potential customers. No shortcuts. And absolutely no black hat tactics like keyword stuffing (search engines hate those) – just well thought out, custom curated content that fits your brand voice first and keeps your customer in mind, always. Want to learn more about how our SEO Copywriting Services can help your small business? Click Here to Contact us!